Dara Toulch
Senior Account Director
Dara graduated with honors from the University of Memphis on a full 4-year athletic scholarship, earning a Bachelor of Arts majoring in Journalism, with a concentration in Advertising. She then worked with Associated Press in Los Angeles. Shortly after, Dara landed a position at Ballantines PR as an Account Executive, where she accelerated to her current position as Senior Account Director and Partner.
Dara has been instrumental in developing and successfully executing high profile PR campaigns for brands such as Marriott International (Renaissance Hotels, Autograph Collection Hotels, AC Hotels by Marriott, and Moxy Hotels), AKA Serviced Residences, Sunset Marquis Hotel, City of West Hollywood, West Hollywood Design District, Mandarin Oriental Hotel Group, and Tribe Hotel in Kenya, among others.
She has gained national praise for her work, winning a combined nine Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards for her Marriott International campaigns in 2015 and 2016. The results of her AKA Mobile Suite initiative received a 2014 Adrian Award as well as a 2014 Prism Award from the Public Relations Society of America. Dara’s standout achievements for The City of West Hollywood earned her the 2014 Excellence in Communication Award from CAPIO and the 2012 PRSA Prism Award of Excellence in Public Affairs. In 2016, Dara was named one of PR News’ Rising PR Stars 30 and Under.
Dara’s continued efforts to develop and strengthen her relationships with top lifestyle and luxury media has helped her garner brand-elevating exposure for her clients in today’s most prestigious media outlets, including The New York Times, The Wall Street Journal, Conde Nast Traveller UK, Visa Black Card’s LUXURY Magazine, USA Today, Travel + Leisure and Forbes.
For over two years, Dara served as a board member for the West Hollywood Design District, providing a strategic lens on public relations and marketing.
Dara’s genuine love for PR drives her abilities to stay motivated and work hard. As a senior leader, she oversees many of the agency’s most prestigious accounts, consistently delivering strategic, creative ideas and high level, quality media results. Her willingness to go the extra mile for her clients has been a catalyst for BPR’s unparalleled customer service.