Senior Account Director
Caitlin graduated from Spring Hill College in Mobile, AL in 2011, prior to completing her graduate degree at NYU in Public Relations and Corporate Communications, as a distinguished graduate. She then ventured on to become a member of the in-house Lands’ End public relations team, handling press event and seasonal moment development and execution as well as social / digital content and strategy.
She then moved to the agency side, working with notable creative agency, M Booth, and during her time, she and her team were the recipients of a SABRE and Big Apple award for their integrated GODIVA campaigns. While with M Booth, Caitlin specialized in integrated media strategy and execution as well as event development and celebrity / influencer partnerships. Since then, Caitlin took on the tech world with a move to WE Communications, where she focused on disruptive consumer media / influencer strategy, creative execution, partnerships and new business development for the likes of Microsoft, Volvo and Ste. Michelle Wine Estates.
She brings experience from a variety of industries including consumer product, luxury travel and consumer tech, and has launched rebrands and major news moments for clients like Andaz Hotels by Hyatt, Microsoft, The British Virgin Islands and Coupons.com. Her media savvy expertise have brought clients coverage in Travel + Leisure, USA Today, Marie Claire, NY1, Food & Wine, LEVO League, Cosmopolitan and more. Caitlin’s ability to build key partnerships and build success metrics that ladder up to sales have aided in key client wins, such as Microsoft Office’s recent partnership with Moo.com resulting in over half a million downloads for the brand.
As one of PR News’ Top 30 Rising PR Stars, 30 & Under, Caitlin works to give back to her alma mater, NYU, through mentorship of their graduate students participating in their practicum courses.