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Los Angeles, CA, October 5, 2017 – Ballantines Public Relations (BPR), the award-winning global luxury and lifestyle agency, is pleased to announce that it has been chosen to represent The Fess Parker, A Doubletree by Hilton Resort during its extensive remodel and rebrand, projected to commence in October 2017. Upon completion, the hotel will be known as Hilton Santa Barbara Beachfront Resort.
BPR is founded on the principles of establishing key global media relationships, implementing strategic thinking and mounting innovative campaigns. The company represents consumer-driven clients in the travel, leisure, dining, beverage, entertainment, nonprofit, real estate, art, design and government sectors. The renowned PR agency has been hired by the The Fess Parker to provide high-value, high-impact strategic guidance and execution to bring broad consumer awareness around the renovation and rebranding of the resort.
“We are honored to be representing such a historic property on the West Coast and to work alongside the renowned Hilton brand and Fess Parker family,” said Sarah Robarts, President and Founder of BPR. “The iconic Santa Barbara property is a much-loved Southern California destination, and we cannot wait to debut the newly renovated property and celebrate the transformation.”
Originally built in 1986, the property will remain managed by Hilton and jointly owned by Park Hotels & Resorts (PK-NYSE) along with Fess Parker’s children who are proud to continue their partnership with Hilton in the exciting renovation and rebranding of their beautiful resort.
The entire renovation is anticipated to be completed in Q2 2018 when the property will be reintroduced as Hilton Santa Barbara Beachfront Resort. A new name for a new look, but with the guarantee that Fess Parker's legacy will live on, as the resort will continue with the same attention to detail and dedication to a first-class visitor experience that have always made this Santa Barbara landmark a place where people feel right at home.
BPR adds the Hilton Santa Barbara Beachfront Resort to its expanding roster of international clients, which include Marriott International Lifestyle Brands, Four Seasons Hotel New York, Waldorf Astoria Beverly Hills, Jean-Georges Beverly Hills, St. Regis Bora Bora, Thailand Tourism Authority, Trisara Resort, Mandarin Oriental Hotel Group, Caesarstone, AKA (luxury extended-stay properties), Malibu Beach Inn, Sunset Marquis Hotel + Spa, Sofitel Los Angeles, Universal Music Group, Portola Hotel, Albuquerque Studios, among others.
Owned by Sarah Robarts, BPR was named one of the Top 50 Women Owned Businesses in Los Angeles as well as one of the Top 10 Los Angeles PR Firms by the Los Angeles Business Journal. The BPR team has executed many national and international award-winning PR campaigns and has worked with many internationally renowned companies and corporations. BPR’s professional network and connections span across the industries of hospitality, travel and tourism, entertainment, film and television, as well as technology and gaming, art and design, and health and fitness.
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