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CSM LeadDog and Promax Bring Game Changers Networking Event to Los Angeles

Female Creatives Across Southern California Are Invited to Mix, Mingle and Discover the Latest in Entertainment Marketing From Women Shaping the Industry’s Future

LOS ANGELES – February 19, 2019 – CSM LeadDog, the leader in sports and entertainment marketing, has partnered with Promax, the world’s largest global member entertainment marketing community to host the premier women’s networking event, Game Changers, on Tuesday, February 26 at 6:00 p.m.

Moderated by Dan Mannix, CEO of CSM North America and Founder of LeadDog Marketing Group, the evening will feature in-depth conversations with a panel of visionaries that includes Vicky Free, Senior Vice President of Marketing at Disney/ABC Home Entertainment and Television Distribution, Stephanie Gibbons, President, Creative, Strategy and Digital, Multi-Platform Marketing at FX Networks and Jenny Whitlock, Vice President of Global Brand Strategy & Marketing at Hasbro.

Game Changers will encourage collaboration and spark conversation around the transforming world of entertainment marketing, specifically focusing on female leadership at the forefront of these industry shifts. Throughout the night, guests will learn how three successful women from three different brands are igniting cultural movements, influencing new thinking and inciting change as they discuss their ideas, experiences and campaigns in the face of the evolving media landscape.

Said Promax President and CEO Steve Kazanjian, “Game Changers is yet another prime example of how the Promax community of marketers comes together to share the latest insights regarding best-in-breed marketing strategies necessary to succeed in today’s rapidly-changing entertainment marketplace.”

“The mission of Game Changers is to connect a younger generation of creatives who are eager to share their strengths, passions and expertise around the industry,” said Dan Mannix, CEO of CSM North America and Founder of LeadDog Marketing Group. “It’s a great privilege to bring together Vicky, Stephanie and Jenny – all trailblazing leaders. We’re looking forward to having these women empower those who join us as we discuss hot button topics driving change across the marketing profession.”

Game Changers will take place at the Promax headquarters located at 5700 Wilshire Blvd, Suite 275, Los Angeles, CA 90036. General Admission tickets are $49.00 and registration is open through Monday, February 25.

For more information, please visit https://promaxbda.org/events/current-events/game-changers


About CSM LeadDog
CSM LeadDog, a member of the London-based CSM Sport & Entertainment global network of agencies, is a leading consulting, marketing solutions and brand experience company. Headquartered in New York City, the company conceives, designs, markets and measures global brand experiences. Our core experience and proven track record are in the areas of management consulting, creative-concepting and design, brand marketing and activation. We specialize in engaging audiences who are passionate about sport, music, entertainment and social impact. With offices nationwide and hundreds of teammates, we’re proud of the award-winning campaigns we’ve delivered for many of the world’s leading brands, properties and non-profits over the last two decades.

About Promax
Promax is the world’s largest global member entertainment marketing community. Promax represents companies and individuals working at the world’s leading media brands, marketing and creative agencies and content providers. Since 1956, Promax members have created the most relevant brands in pop culture, introduced generations of audiences to powerful entertainment content, and inspired passionate fandom. More about Promax at: http://promax.org.


For CSM LeadDog:
Emily Johnston

Valerie Crawford

For Promax:
Don Ciaramella

Matt Biscuiti